Naturex has announced to present nature’s beauty secrets at the COSMETAGORA 2018. It will showcase Eliorelys™, its Eutectys™ cherry blossom active for skin care applications that delivers effective protection against damage caused by ‘blue light’ from mobile phones, tablets and computers, according to the results of a new Naturex study.
Eliorelys™ Battles Blue Light Damage
In a comet assay, researchers discovered that human keratinocytes incubated with Eliorelys™ demonstrated a significant decrease in DNA damage (up to 75%) compared with cells that had not been treated. The results indicate that Eliorelys™ exerted a protective effect against blue light-induced DNA lesions. The full findings are to be unveiled by Naturex at the Cosmetagora trade show in Paris.
It has long been accepted that exposure to UV radiation contributes to skin damage, premature aging and carcinogenesis. However, until recently, artificial blue light was not thought to have the same harmful effects.
But recently published studies, confirmed by Naturex’s own internal testing, have concluded that blue light can in fact lead to damage in cultured human keratinocytes and live skin, causing levels of skin aging similar to that triggered by UVA radiation. On average, people spend five hours a day in front of a screen, and 90% of 20-65 years olds use electronic devices every day. This means there is a risk that blue light pollution could cause skin damage on a widespread scale.
Eliorelys™ is extracted from cherry tree flowers using an exclusive, patented process based on Natural Deep Eutectic Solvent (NaDES) technology. In topical skin care applications, it offers a superior phytochemical profile that delivers protection against both UV and blue ray-induced cell damage.
‘Fortify’ Strengthens Beautyfood Range
Also set for launch at Cosmetagora is Fortify – the fourth and final part of Naturex’s Beautyfood collection of natural skin care solutions made with ingredients derived from plants found in the food chain. The new range comprises five nutrient-rich ingredients inspired by food and beverage products: ginseng, oat, bamboo, nettle and ginger. All are renowned for their ability to deliver regeneration and stimulation benefits.
The Fortify collection’s ingredients are produced and supplied in accordance with Naturex’s market-leading standards of traceability and transparency. Fortify Ginseng, for example, is grown on small and medium sized farms in northeast China using sustainable agricultural practices that place a high priority on preserving the land and the environment.
Working in collaboration with Naturex, ginseng farmers in the region implement an on-going program of environmental stewardship, under which biodiversity is encouraged, weeding is conducted manually to minimize pesticide use, and trees are planted to offset carbon emissions.
Delivering the Wow-Factor
Stéphanie Puel, Personal Care Director for Naturex, said:
“Our approach at Cosmetagora will be to unlock nature’s beauty secrets and showcase some of the most exciting natural actives available today. Consumers love to be inspired by innovative beauty products that deliver effective benefits. In tune with this, both Eliorelys™ and the new Fortify range deliver high performance and a wow-factor that shoppers will love.”
Naturex is one of the global leaders in specialty plant-based natural ingredients. Through its dedicated business units, the Group addresses the specific needs of 3 strategic markets: Food & Beverage, Nutrition & Health, and Personal Care.