Market growth rates are slowing however because of the uncertain political and economic climate, partly caused by the Brexit vote. The depreciation of Sterling in the foreign exchange is leading to higher prices of natural & organic personal care products.
Retailers are also becoming more cautious in introducing and/or expanding natural & organic personal care product ranges. Consumer concerns about synthetic chemicals in cosmetics & toiletries is the major driver of market growth. Consumers are buying natural & organic personal care products as they are perceived to have lower health risks. Another major driver is distribution; these products have been making headway in conventional retail channels, such as department stores, beauty retailers and chemists.
Organic Certification for Products
Certification is becoming more important in the UK natural & organic personal care products.
- The research shows that about a third of all natural & organic personal care products are now certified
- The Soil association/COSMOS standard is most popular with UK brands
- Ethical labels are becoming more visible on products
- Apart from natural & organic, a growing number of products are carrying Vegan Society, Fairtrade, and related labels
The UK is the one of the largest and most competitive markets for natural & organic personal care products in Europe. Ecovia Intelligence predicts slowing growth rates to make the market more competitive. Indeed, a growing number of UK brands are looking at export markets for business growth.