WILMINGTON, Del. -- DuPont Tate & Lyle Bio Products has announced that it is launching a new hangtag program for its Susterra®
brand, the building block that delivers high performance across a variety of polyurethane applications.
Hangtag Program for Susterra® Brand
The first in the series of hangtags was unveiled to key manufacturing customers from around the world attending a 10-year anniversary celebration event at the company’s global headquarters and manufacturing facility in Loudon, Tenn. Other hangtags in the series will become available as new product innovations are introduced.
“Consumers are increasingly questioning the origins behind clothing and footwear, making it more important than ever for companies in the fashion industry to be open and transparent about products and processes
,” said Laurie Kronenberg, global marketing director for DuPont Tate & Lyle Bio Products.
Convenient and Effective Way to Differentiate Products
“With this first hangtag, companies using Susterra® propanediol to manufacture high-performing, bio-based films, coatings or adhesives for the apparel and footwear industries will have a convenient and effective way to differentiate their products and address consumers’ traceability concerns
,” explained Kronenberg.
Highlighted on this hangtag are the three main advantages of Susterra®
- 100 percent renewably sourced
- Manufactured in a sustainable manner
- Backed by the innovative industrial biotechnology of DuPont Tate & Lyle
Two versions of this hangtag will be available - in English and one for use in the Asia Pacific region that includes English, simplified Chinese, traditional Chinese and Korean.